How To Stay Calm And Epitomize Manhood: Barber Shop Brand Identity

The rhythm of cutting hair reduced to the primary element of a single black stroke, the cut, provides a structure for the graphical language of the identity and creates a brand signal. Keeping the barbershop inviting, familiar & cosy, as well as listening to the leading trends in designing barbershops, directs identity toward a modern take on tradition. Through the visual identity, we wanted to communicate an authentic atmosphere and barber skills.

Barber Shop at Verudela Brand Identity

Creative team
Mirna Ptiček (brand visual identity, creative direction & design)
Mladen Ptiček (creative positioning & navigation)

Arena Hospitality Group