We developed hotel branding for the legendary Grand Hotel Brioni Pula anticipating its original grandeur, luxury & lifestyle positioning and the micro-location at Punta Verudela coastline, Pula — the first Radisson Collection hotel in Croatia and at the Adriatic. The visual & verbal identity inspires travellers to become guests and seek deep connections to the place, immersing themselves in the rich Roman legacy and Istrian culture. The brand identity co-creates a unique and high-end experience of the hotel, its restaurants and bars, and the Spa, exuding luxury without compromise.
Grand Hotel Brioni Pula, a Radisson Collection Hotel
Creative team
Grand Hotel Brioni Pula, A Radisson Collection Hotel — Branding
Brioni restaurants & bars — Sophia, Lungomare and Brioni Forum restaurants, Giardini pool bar, Lobby bar — visual identities
Mirna Ptiček (brand visual & verbal identity creative direction & design, typeface design, signage, collaterals & F&B art direction and design, uniform creative direction)
Mladen Ptiček (creative positioning & navigation)
Dragan Lakičević (copywriting)
Jasmina Bogdanović (design & layout)
Gemma di Brioni Wellness & Spa Centre — Naming & Branding
Mirna Ptiček (brand verbal & visual identity creative direction; signage, collaterals art direction & design, uniform creative direction)
Mladen Ptiček (creative positioning & navigation)
Client
Arena Hospitality Group, Park Plaza Hotels Europe
Signage Production & Installation
4OUT d.o.o.