We positioned and branded a craft brewery to stand out in the cluttered niche. We often perceive craft breweries as small, independent and traditional. They may be small and independent and, at the same time, experimental. With their knowledge, chemistry, guts and vision, HotchPotch won prizes wherever it appeared, presenting the thirsty community with the most unusual combinations of aromas. They became an experimental brewery with a distinct visual language that creates endless variations, supporting each new magical potion presented by the brewery.
HotchPotch Brewery Branding
Mirna Ptiček (brand visual identity, creative direction & design, beer labels design)
Jelena Babić (creative strategy, naming)
via BadDrummer creative platform