Jazz House Looking For Identity: The Musical New Life Of The Old Casino Histria

Black and white images of jazz legends and physical memorabilia transform the club into an archetypal jazz den, carrying us into another space and time where music rules. We proposed verbal and visual identity as well as the interventions in the space of the old casino needed to transform it into a jazz-lovers getaway. The Jazz House at Park Plaza Histria, Pula immediately hosted the Pula Jazz Festival 2023 with its numerous international performers.

Jazz House at Park Plaza Histria — Verbal & Visual Identity

Creative team
Mirna Ptiček (verbal identity, visual identity creative & art direction, design)
Mladen Ptiček (creative positioning & navigation)

Arena Hospitality Group