“My body and my face are a framework in which I show myself — who I am, who I want to be, how I feel right now. It’s not about highlighting my physical beauty, my skin, or hiding my wrinkles or pimples. My beauty is not in the eye of the beholder, it is my choice to create it and to show it to the world. Every day, every hour I choose who I am and who I want to become. That choice may not be what somebody expects from me, but somebody else is not me and doesn’t share my hopes, flaws, feelings and thoughts, my pride, my experience, somebody else doesn’t have to fight and have the courage to be me, or to be you. You can change yourself into who you want to be, every day. So put on your colours and do it loud.
We love you to be yourself.
—Noelle”










Noelle Brand Style Guide & We Love You To Be Yourself Campaign
Creative team
Mirna Ptiček (Brand Style Guide, campaign creative concept, art direction & design)
Jelena Babić (Communication strategy, campaign creative concept, copy)
via BadDrummer creative platform
Dajana Pajkić (make-up)
Mijo Majhen (hair)
Franjo Matković (photography)
Plot Twist Produkcija (video production)
Client
Noelle d.o.o.