Senseas, the corporate AHG Wellness & Spa is a platform for developing connected Wellness & Spa visual identities for different Park Plaza Istrian hotels, offering services developed for each Spa. We developed the wellness branding building on the symbolism of waves and their ripple effect. The visual identity consists of a base identity layer in black and white minimalism, and the evolved sphere visual develops further into individual hotel visuals and tells the story of our wholeness and its revitalization. The wellness visual identity system uses custom-created icons for different senses, aspects of the Spa experience and programme segments.
Senseas Wellness & Spa Branding
Mirna Ptiček (naming, brand visual identity creative direction & design)
Mladen Ptiček (creative positioning & navigation)
Jasenka Mihelčić (layout)
Arena Hospitality Group
Branding implemented in: Park Plaza Histria Pula, Park Plaza Arena Pula, Park Plaza Medulin, TUI Blue Medulin