We all need a little help to connect to our unique rhythm, and when we do, everything feels better. The up-beat concept visualises individual rhythms in the background of our days and the power that real coffee brings to our lives. We all play through life differently; some in front of or behind the beat, and some right on it. There are also different perceptions of time created by heritage, personal style and aspirations — corresponding with the different sorts and origins of coffee beans and brewing methods.
Specialty Coffee Branding
Mirna Ptiček (brand visual identity, creative direction & design)
Mladen Ptiček (creative positioning & navigation)
Arena Hospitality Group
Branding implemented at Verudela Avenue, Campsite Stoja & art’otel Zagreb