About me

As a designer and art & design director with 20 years of experience in visual communication and branding, I have specialized in creating unique brand identity concepts, developing bespoke visual identities and integrating overall brand communication.
I’ve set high standards in supporting the businesses I work with, navigating them and helping them build clever and long-lived brands in an elusive and everchanging market.
I rely on a selected network of coworkers that projects require and when needed, coordinate creative or interdisciplinary teams. During projects, I help to establish and implement in-house design processes and educate about keeping your own brand hygiene. With a hands-on approach, I help even the most complex project unfold in a way that the whole team can contribute and take over. Except for the quality of the cooperation process, I make sure the best ideas, planted in a strategic base, come to life.

I am an expert in branding from scratch, with visual identity and communication perfectly planted into its strategic base. The resulting brand identities are always planned for business longevity, and most of the brand identities I made a long ago still resist rebranding after more than 10 or 15 years of service*. Thanks to this level of reliability, some of my professional cooperation take decades** and others reap industry awards***.

In 2020, I was selected as one of Creativepool’s Top 10 Art Directors to look out for in 2021. My work has won a number of industry and design awards, including the Bronze Cannes Lion 2021 for Design, Art Directors Club New York “Best of Discipline” for Packaging Design 2021, three Red Dot Awards and a Cresta Award, to name a few. She is a member of HZSU (Croatian Freelance Artists Association) and CDA (Croatian Designers Association). To read more from the media, please look at the > References.

Experience and clients

Working with clients with an organized net of top professionals and collaborating with selected creative teams and agencies, I have carried out many successful design, art direction, branding and communication projects. Some of them were done for:

Arena Hospitality Group (Grand Hotel Brioni Pula, A Radisson Collection Hotel branding & signage, signage at Punta Verudela peninsula, visual identities for Sophia, Secondi & Lungomare restaurants; Giardini & Specialty Coffe bars, Gemma Di Brioni & Senseas Wellness branding), Park Plaza Hotels Europe, Falkensteiner Resort Punta Skala (signage design, Summer festival visual identity), GoEs Furniture (GoEs brand identity), Valamar Hotels & Resorts (Pical-convention visual identity), Maistra Hospitality Group (Grand Park Hotel Rovinj visual identity & signage), Radgonske Gorice (Untouched by Light*** sparkling wine design), CHR Eko-Projekt (Nikola concrete book), Kamgrad (Miljana Castle), Alca*, Faculty of Mechanical Engineering and Naval Architecture, UNHCR, Fond Nek — Fund for financing the decommissioning of the Krško Nuclear Power Plant** (visual identity), Noelle brush (brand style guide and we love you to be yourself campaign art direction), various small premium beverage brands (wineries & breweries) as well as boutique & family hotels.

Focus on Hospitality Branding

With a focus on hospitality and luxury branding in close connection to premium food and beverages, as well as signage and wayfinding design, I work across all aspects that contribute to creating an experience of a place. Whether it is a luxury hotel or resort, a winery, a campsite, a conference centre, a wellness or a restaurant — the principles remain the same. The branding & communication have to reach and intrigue guests long before they arrive at the destination.

To talk more, call, write or connect on LinkedIn.

Expertise of a professional design contest leader

As Design Contest Leader for the Croatian Designers Association from 2008 to 2016, I led professional design contests, adapted the official CDA contest methodologies, prepared the projects with clients, developed contest briefs for the participating design teams and invited and coordinated the juries.

Some of those contests were:

City of Vodnjan / Citta di Dignano, visual identity
/ 2008 / for Association “Kontrada”

Tourist destination Kvarner, slogan and visual identity
/ 2009 / for Tourist Office Kvarner

Nike Coast Run / Contest for foldable furniture design
/ 2012 / for Nike Croatia

Nike Creative Reporter,
video competition for young filmmakers

/ 2012 / for Nike Croatia / Croatian winner

Festival of Croatian Culture in France
— Croatie, la voici!
visual identity
/ 2012 / for the Ministry of Culture RH

Visual Identity of the Croatian Health Insurance Fund
/ 2012 / for HZZO

Memorial Lipa Pamti (Lipa Remembers), visual identity, wayfinding system and exhibition setup
/ 2013 / for the municipality of Matulji

Startas autumn/winter 2014-15 sneakers collection
/ 2013 / for Borovo

Croatia House Foundation, visual identity
/ 2014 / for the Ministry of Culture RH

Museum of Apoxyomenos, visual identity
/ 2015 / for the City of Mali Lošinj

Rector’s Palace in Zadar, visual identity,
wayfinding system and exhibition setup

/ 2016 / for the City of Zadar

Design participative & inclusive workshop leader experience

From 2011 until today, I have led and co-led numerous design workshops involving professional designers & design students from the fields of graphic, textile, fashion and product design with design partners from different marginalized social groups, successfully developing product ranges to create commercial activities and help develop lasting social entrepreneurship programmes.

Some of the workshops and partnering organizations:

Extra Ordinary Design Inclusive Design Workshops
For British Council Croatia, ‘New Work New Audiences’ Project + Croatian Design Association + School of Design, Faculty of Architecture Zagreb + Helen Hamlyn Centre for Design, Royal College of Art, London

The Prospero Challenge, Social Entrepreneurship Inclusive Design Workshop
For UNHCR + Mi Association + Croatian Design Association with funding from the Kingdom of Norway

CIRA Social Entrepreneurship Inclusive Design Workshop for CIRA + Croatian Design Association with funding from Clubture (project NeObično/

Open Kamensko and Solidarnost Inclusive Design & Social Entrepreneurship workshop series for Kamensko Association + Croatian Design Association with sewing machines donations from the public

Dućan Čudovišta / The Monster Shop, textile toy-making workshops for children (3-6) and parents
taking place in kindergartens, enlisted in “Pun Ruksak Kulture” programme 2015 by the Ministry of Culture RH and “Dizajnerska Početnica” workshop series by the Croatian Design Association 2014