About Mirna Ptiček

As a designer and art & design director with 20 years of experience in visual communication and branding, Mirna has specialized in creating unique brand identity concepts, developing bespoke visual identities and integrating overall brand communication.
Her work sets high visual standards and helps show the potential of the businesses she supports.
Constantly collaborating and relying on a selected network of the smartest coworkers in different areas that a project requires, she coordinates the creative teams to meet the exact needs of a project and helps to establish and manage the in-house design processes and brand hygiene. Her hands-on approach makes even the most complex projects happen, and her long and versatile team-leading experience guarantees the quality of the cooperation process, bringing the best ideas to light.

Mirna is an expert in branding from scratch, with visual identity and communication perfectly planted into its strategic base. The resulting brand identities are always planned for business longevity, and most of her brand identities still resist rebranding after more than 10 or 15 years of service*. Thanks to this level of reliability, some of her professional cooperation take decades** and others reap industry awards***.

In 2020, Mirna was selected as one of Creativepool’s Top 10 Art Directors to look out for in 2021. Her work has won a number of industry and design awards, including the Bronze Cannes Lion 2021 for Design, Art Directors Club New York “Best of Discipline” for Packaging Design 2021, three Red Dot Awards and a Cresta Award, to name a few. She is a member of HZSU (Croatian Freelance Artists Association) and CDA (Croatian Designers Association). To read more from the media, please look at the > References.

Experience and clients

Working with clients with an organized net of top professionals and collaborating with selected creative teams and agencies, Mirna has carried out a list of successful design, art direction, branding and communication projects. Some of them were done for:

Arena Hospitality Group (Grand Hotel Brioni Pula, A Radisson Collection Hotel branding, signage at Punta Verudela peninsula), Park Plaza Hotels Europe, GoEs (GoEs brand identity), Maistra Hospitality Group (Grand Park Hotel Rovinj), Valamar Hotels & Resorts (Pical-convention), Radgonske Gorice (Untouched by Light***), CHR Eko-Projekt (Nikola concrete book), Kamgrad (Miljana Castle), Alca*, Croatia insurance, Addiko bank, Faculty of Mechanical Engineering and Naval Architecture, UNHCR, Fond Nek — Fund for financing the decommissioning of the Krško Nuclear Power Plant**, Noelle brush, Prggin Lighting, Fanola biscuits, various small premium beverage brands (wineries & breweries) as well as boutique & family hotels.

As an expert in hospitality and luxury branding in close connection to premium food and beverages, as well as signage and wayfinding design, Mirna works across all aspects that contribute to creating an experience of a place. The place can be a luxury hotel, a small boutique hotel, a winery, a resort, a conference centre, an urban settlement or a castle — the principles remain the same. The branding & communication have to reach and intrigue the guests long before they arrive at the destination to choose it.

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