Grand Hotel Brioni Pula,
A Radisson Collection Hotel Brand Identity
Branding the new Grand Hotel Brioni Pula, A Radisson Collection Hotel
The famous Grand Hotel Brioni was reconstructed and raised to the original level of luxury, built into it in the 70s. A new life and a unique reputation of the place required a powerful identity that connects all aspects of the destination and the hotel as a tourist product, from the ambience and curation of art in the hotel, hotel and spa uniforms, the identity of restaurants, bars and wellness centre, collaterals and menus, to online communication and B2B presentation. A bespoke typography in three cuts provides ground for the GHBP visual identity system, defining the umbrella and prominent outlets’ identities.
Creative team
Grand Hotel Brioni Pula, A Radisson Collection Hotel — Branding
Brioni restaurants & bars — Sophia, Lungomare and Brioni Forum restaurants, Giardini pool bar, Lobby bar — visual identities
Mirna Ptiček (brand visual & verbal identity creative direction & design, typeface design, signage, collaterals & F&B art direction and design, uniform creative direction)
Mladen Ptiček (creative positioning & navigation)
Dragan Lakičević (copywriting)
Jasmina Bogdanović (design & layout)
Artwork for the hotel (used in the visual identity) by:
Iva Fonović, Eros Čakić, Dražen Grubišić, Lidia Boševski, Robert Pauleta, Tea Bičić, Marko Človek
Production
Signage: 4OUT d.o.o.
Uniforms: RIO Rijeka d.o.o.
Printing: Tiskara Grafing, Cerovski d.o.o.
Website: Nivas d.o.o.
Gemma di Brioni Wellness & Spa Centre — Naming & Branding
Mirna Ptiček (brand verbal & visual identity creative direction; signage, collaterals art direction & design, uniform creative direction)
Mladen Ptiček (creative positioning & navigation)
Client
Arena Hospitality Group, Park Plaza Hotels Europe