Senseas Wellness & Spa Brand Identity

Naming and visual identity for an exclusive space of wellbeing
Senseas, the corporate AHG Wellness & Spa is a platform for developing connected Wellness & Spa visual identities for different Park Plaza Istrian hotels, offering services developed for each Spa. Built on the symbolism of waves and their ripple effect, it consists of a base identity layer in black and white minimalism, and the evolved sphere visual develops further into individual hotel visuals and tells the story of our wholeness and its revitalization. The identity system uses custom-created icons for different senses, aspects of the Spa experience and programme segments. Senseas branding has been implemented in wellness centres in Park Plaza Histria Pula, Park Plaza Arena Pula, Park Plaza Medulin and TUI Blue Medulin.