Secondi Restaurant Visual Identity

Secondi — brand identity
An elegant little restaurant has a couple of surprises to offer — and reminds us that good food is sometimes just a step away. Inspired by small city restaurants with street seating, the restaurant’s integrity translates into a confident visual identity.

Time won’t wait — and our hunger is the most direct evidence of that. Just as all human passions have a base in our natural longings, so does the art of having a meal at the right time. We might even claim that there is no happiness without two things: wise timing and good food. In that regard, a snack now is worth more than a potential lunch later. Especially if it turns out to be more than a snack.

Passion for food, passion for life — Even if eating is necessary, cooking is an art, and every meal is an opportunity to create and spread good energy. Even simple recipes done right become magical, and we remember them for life. A democratic place, open-minded and creative, Secondi only takes a moment of your time but levels up your day. This unobtrusive, refined style should speak through its visual identity as well.