Noelle:
We love you to be yourself campaign & brand style guide

Noelle is an innovative brand that values imagination and self-expression: our face is the canvas on which we create our new selves. Noelle brush is the tool to achieve any look we have in mind and become the person we want to be, prepared for our everyday stage, for every role we want to play. Noelle supports its customers in all their makeup decisions and phases. Therefore, we preferred capturing and showing more than one look, including at least two phases (natural look, full makeup). This way, we demonstrate both authentic personality and the transformative nature of makeup. In brand communication, we use simultaneous “before” and “after” frontal shots one by another.