Specialty Coffee Visual Identity

Rhythm of the day
We all need a little help to connect to our unique rhythm, and when we do, everything feels better. The upbeat concept visualises individual rhythms in the background of our days and the power that real coffee brings to our lives. We all play through life differently; some in front of or behind the beat, and some right on it. There are also different perceptions of time created by heritage, personal style and aspirations — corresponding with the different sorts and origins of coffee beans and brewing methods.