GoEs branding
GoEs is an award-winning design-oriented manufacturer that transforms solid wood and sustainable materials into contemporary furniture. GoEs products push the boundaries of what is possible when it comes to natural materials. The furniture is made in a factory with a long tradition of woodworking turned into a regional R&D centre chosen by designers with a progressive view on furniture. The upgrading of classic carpentry techniques with the most modern technology enables wood to be bent in new ways, and the result is a true miracle, so the branding works with transformation and magic as a key term.
Creative team
Mirna Ptiček (brand visual identity, art direction & design)
andGustav (naming, brand & communication strategy, creative direction)
Nataša Perković (creative direction & design management)
Timy Šarec (brand animation)
Amina Dadović, Jasmina Bogdanović (layout)
Client
Aptha Corp