Light in space and life connects the technical, aesthetic, and architectural aspects, and the visual identity of Prggin Lighting should also connect those aspects and fit into all those domains. A circle is a technical lighting fixture mark and, simultaneously, an archetypal and geometrically perfect symbol for the circle of life and the sun, our light source. The logotype is, therefore, derived from the circle as the base of its construction and metrics. Prggin visual identity signs high-end products and neutrally support the manufacturers’ branding. The visual identity is designed to be highly adaptable in applications of all sizes and production techniques and is timelessly minimalistic.
Creative team
Branding
Mirna Ptiček (brand identity & web art direction & design, brand style guide, signage design, slogan)
Website design collaborators
Jelena Babić (web copy and project/production management)
Websites production
Shipshape Solutions
Client
Prggin Rasvjeta