Fanola cookies brand identity

Love for baking & the sweet results
The new brand identity for a small family production of traditional homemade biscuits, built over thirty years, communicates primarily towards those who can bake their biscuits but prefer to spend their time with their family, as well as new, younger audiences. In the four years following the rebranding, this demanding audience readily accepted the delicious product presented under a new visual identity. The rebranding stimulated the growth of both the company and the dry biscuits’ shelf value in Croatia. The logotype is executed in warm, modern calligraphy, translating the love for tradition into the contemporary market language. The hand-drawn logo, abbreviated monogram, and the quality mark of the recognizable wreath shape form a visual identity system that communicates in a light and accessible way.

The tone of communication
The new brand identity supports Fanola’s connection with its customers and the original joy of creative baking, research in the kitchen with dough and ingredients, curiosity and play. The love for baking and creativity are an essential part of its brand story, as well as passing on the skills and recipes to new generations. It tells about the importance of dedication, human hands in the process of making, and the presence of the producer in every part of the process.