Zaton Holiday Resort New Branding

One of the Adriatic’s largest and oldest resorts entered its rebranding process just after celebrating the 40th anniversary of its existence. In the first season of implementation, we established a new visual identity based on the resort’s positioning as family-friendly, rich in offers for children and oriented towards healthy development in a safe natural environment. Its tradition, size and the value of an exceptionally preserved natural forest (the resort spreads beneath Mediterranean pine tops) helped in finding a language and direction for a system of visual identity that primarily communicates generational and family connection, togetherness, the social character of the place and our deep connection with nature. The coil sign integrated into the logo or on its own, also points to a braided ornament, as Zaton is a three-minute walk away from Nin, a significant small town in Croatian history, as well as the waves that drive summer joys, which are not lacking in the resort.
The work on the brand identity included developing an illustration series, nine resort visual sub-identities for restaurants and bars, Zaton News publication design, brand photography and website art direction, social networking tools and layouts, an extensive brand style guide for collaborators, as well as resort signage and guest map design.